Coca-Cola Case Study Digest

Business Need

Coca-Cola and its agency needed a “fresh approach” to testing advertising components (logos, slogans, ad copy and commercials).

WIQ Solution

The WIQ platform was utilized for conducting 22 “fresh approach” focus groups.  Each group viewed video, story concepts, logo concepts, advertising approaches and other campaign components deploying eight of WIQ’s proprietary tools.

Following the focus group success, Coca-Cola also utilized the WIQ platform for a human resources engagement assessment.