Is WIQ for You?

It’s really the fundamental question, right?

WIQ flat-out helps organizations when they need to find answers to important questions, answers that are hard to find, and they don’t have a lot of time.

Throughout this site, we spend a lot of time talking about WHERE WIQ is used, namely in meetings (of just about all types), brainstorming sessions, market research focus groups and strategic planning sessions. And that is because those are the “events” that most organizations use to find answers. And that’s a good place to start.

But perhaps just as important, WIQ is the protagonist (of sorts) for the scenario when a group of people assembles for the purpose of finding answers to important questions confronting their organization, when left on their own, the meeting would drift, stall, break or outright head in a counterproductive direction (for all kinds of reasons). The answers are inside of the group, but without WIQ, those answers don’t see the light of day.

Understanding WIQ’s 4 dimensions (session design, leading a session, participating in a session and analyzing session data) are a good jumping off point. We’d love to walk you through this. Give us a call, and we can set up a demo.

So if any of this resonates with you, yeah, WIQ is for you.

WIQ is questions revealing answers.