EVALUATING WIQ

Quite often we are asked for help by our clients to evaluate our technology against different criteria.  By definition, WIQ is multi-dimensional and requires evaluating the technology from the perspective of different users or users groups.  Over the years, we have found that the following 4-perspective framework is a good jumping-off point for clients striving to find a way of measuring how well WIQ does its job.

1) Session design To what extent is the system sufficiently robust and versatile, while being intuitive & user- friendly for the individual “designing” the meeting or research focus group session.  WIQ is best in class.
2) Session leader experience To what extent is the system easy to use, versatile and powerful, enabling the session leader/facilitator to establish a collaborative environment and navigate the ‘group’ to aligned, all-in decisions.  WIQ is best in class.
3) Participant experience To what extent is the system easy to use, edu-taining and truly engaging for participants? Has it eliminated the historical barriers to collaboration (such as fear, silos, disengagement, mistrust, organizational hierarchy) and put participants on a level playing field?  Or best said, has it compelled the attention of participants?  WIQ is best in class.
4) Data analysis Follow up momentum is everything.  The WIQ™ system is capable of capturing a near infinite amount of data, synthesizing it and reporting it in less than 90 seconds (not days or weeks).  To what extent does the system enable the individual responsible for “mining” the data to add limitless filters and produce ready for deployment action?  Related, does the system make it easy for the data analyst (often times the meeting leader) to slice & dice the data based on different demographic and psychographic variables?  WIQ is best in class.
5) Bonus Criteria We hear this a lot…will WIQ reduce verbal input to the point where the session is not as fruitful as it otherwise could be?  Absolutely not.  In our experience, a complete heads-down, all-digital experience doesn’t usually result in the desired outcome.  And as you know from experience, a verbal free-for-all can be equally unproductive.  The key question is to what extent the system enables the meeting/session leader to conduct a “blended” meeting, with just the right about of verbal and non-verbal.  In this regard, WIQ is best in class.

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